LiveSurgical equipment sales, repair, rental and sourcing
Northbay Medical
A Shopify-backed storefront with repair, sourcing and loaner journeys feeding one enquiry list.
- React
ServicesSEO & Search Performance
SEO for softwareand servicebusinesses.
SEO for software and service businesses. We audit the technical side, map keywords to pages, add content, schema and internal links. We track search visibility and clicks, then use website analytics and enquiry records to understand what those visits lead to.
How it works
How search performance is built.
From a crawl to a measured result, in four steps. The chart is a sample trend and carries no real figures.
Step 1 of 4
1 · Audit
Search Console
3
issues left to fix. Sample site.
Audit. A technical crawl and your Search Console data show what blocks pages from ranking.
Who it is for
Is this for you?
- Businesses with a decent site that gets little organic traffic or the wrong kind.
- Companies about to rebuild or migrate a site who cannot afford to lose rankings.
- Local and service firms who need to appear for searches in their own area.
What we build
What this covers.
Technical audit and fixes
Crawl, indexing, speed, structured data and internal linking reviewed, with fixes shipped in code, not just listed in a report.
Keyword and content plan
Search phrases mapped to pages and questions your customers ask, written in plain UK English.
Local search set-up
Google Business Profile, location pages and consistent business details for firms serving a specific area.
Page and schema work
Titles, descriptions, headings and JSON-LD for services, FAQs and breadcrumbs, which we implement directly in the site.
Reporting you can read
Search Console shows search visibility and clicks; website analytics and enquiry records help show what those visits lead to.
Migration and rebuild SEO
Redirect maps, URL and metadata carry-over, and before-and-after checks reduce the risk of lost traffic during a redesign or platform move.
Content refreshes
Pages that used to rank are updated with current facts, clearer structure and better internal links, which often beats writing something new.
Authority and mentions
Honest outreach, digital PR and listings that earn links from relevant sites. No link schemes, and nothing that puts your site at risk.
Selected work
Where we have done this.
Each project is labelled Live, Demo or Coming soon, so you can see what is in use today and what is on its way.
LiveMinicab and airport transfers, South West London
SouthWest Cars
A local minicab site with a landing page for each airport and a one-tap route to call or WhatsApp.
- React
- Google Analytics
LiveHome and social care, healthcare recruitment and education staffing
Zentar Group
A multi-sector group site for home care, healthcare recruitment and education staffing, with live vacancies and applications.
- HTML, CSS and JavaScript
- Vincere
Stack
Tools we use for this.
- Google Search Console
- GA4
- Next.js
- Vercel
- Shopify
- HubSpot
FAQ
Questions we get asked.
How long does SEO take to work?
Search results move gradually, and it depends on your market and starting point. Technical fixes can show effects within weeks, while content and authority usually take months. We will not promise a ranking.
Do you guarantee page-one rankings?
No, and be wary of anyone who does. Search engines decide rankings. We control the quality of the site, the content and the measurement, and report honestly on what changed.
Can you do SEO on a site you did not build?
Yes. We audit your current site and either work with your developers or implement fixes ourselves, depending on how it is built.
How do you measure success?
We connect Search Console and GA4 to your enquiry and sales data where we can. That lets us show which pages bring leads, not just visits.
What is the difference between SEO and AEO?
SEO gets your pages ranked in search results. AEO makes the same pages easy for AI assistants and answer boxes to understand and quote. We do both together because they rely on many of the same foundations. See our AEO service for the extra steps.
Do you do local SEO?
Yes. That covers your Google Business Profile, location and service-area pages, consistent business details and reviews, so you appear for searches in the places you actually serve.
Will you write the content as well?
Yes, if you want us to. Our copywriters and an AI-assisted editing pass produce pages in plain UK English, and a person edits and approves everything. You can also send us your own drafts to improve.
What do you need from us to start?
Read-only access to Search Console and GA4, and a conversation about which services and locations matter most. For a site we did not build, we also need to talk to whoever maintains it.
Related services
Often paired with this.
- AEO & AI SearchSee how it worksImprove how clearly your expertise is understood by AI search services.
- CopywritingSee how it worksClear, persuasive copy for sites, campaigns and product, human-edited.
- Web & App DevelopmentSee how it worksNext.js sites and apps built to scale, from marketing sites to internal tools.