SouthWest Cars
A local minicab site with a landing page for each airport and a one-tap route to call or WhatsApp.
Overview
SouthWest Cars is a licensed 24-hour minicab operator in South West London, covering Wimbledon, Wandsworth, Earlsfield and Tooting with transfers to Heathrow, Gatwick, Stansted and Luton. We built its website in Next.js around the searches customers make, with a landing page for each airport and call, WhatsApp and booking options on every page.
- Status
- Live
- Sector
- Minicab and airport transfers, South West London
- Stack
- 3 tools
- Services
- 3
What we built for SouthWest Cars
The challenge
- Customers search for a minicab to a specific airport from their own area, and one general page cannot answer each of those searches.
- Bookings come by phone and WhatsApp, so both had to be one tap on a phone.
- Practical questions about flights, luggage and meeting arrivals decide whether someone books, and needed plain answers.
- Fleet, corporate accounts and wheelchair-accessible vehicles needed to be easy to find.
What we built
- Built a landing page for each of Heathrow, Gatwick, Stansted and Luton, alongside the home page and legal pages.
- Put the phone number, a WhatsApp link and a booking button in the header of every page.
- Explained flight tracking, meet and greet, licensed and DBS-checked local drivers and 24/7 availability in plain language.
- Added fleet, gallery and FAQ sections, with corporate accounts and wheelchair-accessible vehicles called out.
- Added LocalBusiness structured data with the business address, canonical URLs, a robots file and a sitemap, and installed a Google Analytics 4 tracking tag.
- Separately, a local reporting application is under development with implemented API connections for Google Analytics 4, Google Search Console and Google Business Profile. It is not publicly launched.
Outcomes
- 01
Launched on the client's own domain with seven indexable pages: home, four airport pages, terms and privacy.
- 02
Each airport route has its own page that can rank for the searches customers make.
- 03
Booking by phone or WhatsApp is available from every page, and Google Analytics 4 is in place to measure visits.
- 04
Lighthouse audit on 21 October 2026: SEO 100, Best practices 100 and Accessibility 94 on desktop and mobile.
How it all connects
API connections used by the reporting application under development, shown separately from the GA4 tracking tag on the live website. The application is not publicly launched.
Reporting app APIs and website tracking
- Google Analytics 4 APIAPI
The reporting application under development retrieves website usage metrics from the connected GA4 property.
- Google Search Console APIAPI
The reporting application under development retrieves search performance data, including impressions and clicks.
- Google Business Profile APIAPI
The reporting application under development retrieves performance data for the connected Business Profile.
- Public website GA4 tagTracking tag
Separately, the live SouthWest Cars website uses a GA4 tracking tag to measure visits.
Stack
- Next.js
- React
- Google Analytics