ServicesAEO & AI Search

Improve yourvisibility inAI search.

Answer engine optimisation (AEO) makes your site easier for ChatGPT, Perplexity, Google AI Overviews and voice assistants to understand. We make the pages clearer, add structured data, review the controls that apply to crawlers and measure what changes. Being featured or quoted cannot be guaranteed.

AI answer

Illustrative example
Who is the best emergency plumber in Bristol?

Based on service pages and recent reviews, Smith & Sons offers 24/7 emergency call-outs1 with fixed prices listed up front and Gas Safe registration.23

  • 1smithplumbing.co.uk/emergencyYour page
  • 2reviews-site.com/bristol-plumbersReviews
  • 3gassaferegister.co.ukRegister

How it works

How we improve your visibility in AI search.

We start by finding out what answer engines say about you today. Then we make the pages clear, add the markup and access they need, and re-test the same questions each month.

  1. 1

    Check

    We ask the questions your customers ask in ChatGPT, Perplexity and Google AI answers, and record who is quoted today.

  2. 2

    Clarify

    Pages are rewritten so each question has a short, direct answer near the top, backed by facts a model can verify.

  3. 3

    Mark up

    Structured data and consistent business details help services understand the site. We review crawler controls for your website.

  4. 4

    Measure

    We track citations, AI referrals in GA4 and the enquiries they lead to, and repeat the checks each month.

Who it is for

Is this for you?

  • Businesses whose customers now ask an AI assistant before they search, and who never see themselves mentioned.
  • Companies already doing SEO who want the same pages to work for answer engines as well as search results.
  • Service, local and expert firms whose reputation depends on being named as the trusted option.

What we build

What this covers.

  • AI visibility check

    A set of real customer questions run through the main answer engines, recording who is cited, how you are described and what is wrong or missing.

  • Answer-first page rewrites

    Service, FAQ and comparison pages restructured so each question gets a direct answer in the first lines, with the detail and evidence beneath it.

  • Structured data and entity clarity

    Organisation, service, FAQ and breadcrumb markup, with consistent names, addresses and profiles across your site and listings, so models can tell exactly who you are.

  • Crawler access and technical set-up

    We review the crawler controls that apply to your website, alongside robots rules, sitemaps and page delivery, and make agreed changes.

  • Sources worth citing

    Original data, case studies, author pages and reviews that give answer engines something to point at, plus honest outreach for mentions on sites they already trust.

  • Measurement

    Citation tracking on a fixed set of questions, plus AI referral traffic and resulting enquiries in GA4, reported monthly.

Related work

Recent projects.

Each project is labelled Live, Demo or Coming soon, so you can see what is in use today and what is on its way.

Stack

Tools we use for this.

  • Next.js
  • Google Search Console
  • GA4
  • Vercel
  • Shopify

FAQ

Questions we get asked.

What is AEO?

Answer engine optimisation is the work of making your content easy for AI assistants and answer boxes to understand, trust and quote. It covers tools such as ChatGPT, Perplexity, Google AI Overviews and voice assistants. You may also hear it called generative engine optimisation or GEO.

How is AEO different from SEO?

SEO aims to get your page ranked in a list of results. AEO aims to get your brand and facts used inside a written answer. They overlap heavily: fast, clear, well-structured, trustworthy pages help with both, which is why we usually do them together.

Can you guarantee we will be cited by ChatGPT?

No. Answer engines decide what to cite, and their behaviour changes without notice. We improve the things you control, such as clarity, structure, access and evidence, and we measure honestly whether citations and referrals change.

Does AEO replace SEO?

No. Most answer engines draw on the same web content and, in some cases, on search results themselves. Strong SEO remains the foundation, and AEO builds on it.

How do you measure it?

We pick a fixed set of customer questions, run them on a schedule and record whether you are cited and how you are described. We also track AI referral traffic and enquiries in GA4. The number of questions is small and the results move around, so we treat it as direction rather than precision.

How do search engines and AI services find information?

Search engines and AI services use different systems to discover information. We review the controls that apply to your website and improve how clearly its content can be understood. Being featured or quoted cannot be guaranteed.

Let's talk about what you need.

Tell us your business requirements, and we'll come back with a plan to deliver.