ServicesData & Analytics

Understand yourbusiness at a glance.

We bring useful information from your existing tools into clear reports and dashboards, so you can spot trends, understand performance and make informed decisions.

Weekly overview

Sample data

Share by source

By month

  • Finance
  • Sales
  • Operations

How it works

From scattered numbers to one view

Figures from your payments, CRM, shop and spreadsheets are pulled into one place and tidied so they agree with each other. Each role then gets a customised dashboard that answers its own questions, with alerts and a weekly report so people act on what they see.

Step 1 of 4

1. Collect

  • Stripe
  • HubSpot
  • Shopify
  • Search Console
  • Spreadsheet

One pipe

2. Model

Raw

  • acme ltd
  • ACME Limited
  • INV-1042
  • INV-1042

Tidy records

  • Acme Ltd
  • INV-1042

Two names merged, one duplicate removed.

3. Visualise

sample data
  • Revenue by month

  • Pipeline by week

  • Orders by status

4. Act

Alert rule (sample)

If pipeline value is below target, message the owner.

Owner notified

Weekly report (sample)

Monday 08:00, to the team

Sent

Collect. Data is pulled from tools such as HubSpot, Xero, Stripe and GA4 into one place.

Who it is for

Is this for you?

  • Teams who build the same weekly report by hand from several exports.
  • Owners who do not trust the numbers because every tool says something different.
  • Marketing and sales leads who want results tied to revenue, not only traffic.

What we build

What this covers.

  • A single source for key figures

    Data from HubSpot, Stripe, Xero and GA4 gathered into Supabase or Convex with agreed definitions.

  • Role-based customised dashboards

    Finance, sales and marketing each see the charts relevant to them, in a web app with Clerk sign-in.

  • Analytics set-up

    GA4 events, goals and consent-aware tracking configured so the data is trustworthy.

  • Scheduled reports

    Weekly summaries sent by email through Resend, with the figures and anything that changed sharply.

  • Data clean-up

    Duplicate contacts, mismatched names and missing fields tidied once, with checks to stop them returning.

How we work

Four steps, no surprises.

  1. 1

    List the questions

    We start with what decisions you make each week and which figures they depend on.

  2. 2

    Connect and define

    We pull the data together and agree one definition for terms like lead, customer and revenue.

  3. 3

    Build the views

    We design customised dashboards for each team and check them against figures you already trust.

  4. 4

    Train and refine

    We walk each team through its customised dashboard and adjust as their questions change.

Related work

Recent projects.

Each project is labelled Live, Demo or Coming soon, so you can see what is in use today and what is on its way.

Stack

Tools we use for this.

  • GA4
  • Google Search Console
  • HubSpot
  • Xero
  • QuickBooks
  • Stripe
  • Supabase
  • Next.js

FAQ

Questions we get asked.

Do we need a data warehouse?

Often not at first. For many small and mid-sized firms, a well-structured Supabase database is enough. We recommend a heavier set-up only when your volume or reporting needs call for it.

Can you fix our GA4 set-up?

Yes. We audit events, conversions and filters, then correct them and document what each one means. Data collected before a fix cannot be recreated, so earlier is better.

How do you handle sensitive data?

We limit access by role, keep keys on the server and only pull the fields a customised dashboard needs. We follow UK data protection requirements and can work to your own policies.

What will a customised dashboard project cost?

It depends on scope, mainly the number of systems and how messy the data is. We give a written estimate after a short discovery call.

Let's talk about what you need.

Tell us your business requirements, and we'll come back with a plan to deliver.