Piedmont Rugs
A rug-care and restoration site for an East Bay rug house, with photo-attached estimate requests.
Overview
Piedmont Rugs offers rug cleaning, repair and restoration, continual care and written appraisals in Piedmont, Oakland and the East Bay, with a curated rug collection on the way. We designed and built its editorial website, the founder page and the estimate request form, and launched it on the client's own domain.
- Status
- Live
- Sector
- Handwoven rug house and rug care services
- Stack
- 6 tools
- Services
- 2
What we built for Piedmont Rugs
The challenge
- A rug house needed a brand site before it had a stock system or an online shop.
- The site had to feel like a small gallery rather than a furniture retailer.
- Customers needed a simple way to ask about cleaning, repair, appraisal or a specific rug, and to send photos with the request.
- The collection was not ready, so the site had to say so honestly without looking unfinished.
What we built
- Designed a warm, editorial look around full-bleed rug photography, with a founder page for Ramin Hashmi and an About page.
- Built a Rug Care section with a page each for cleaning, repair and restoration, continual care, written appraisals and pickup and delivery.
- Added a Rugs Gallery and archive pages for the collection, with a clear 'coming soon' message until stock is ready.
- Built one request form that takes the customer's details, a message and photo attachments, and emails it to the shop with the customer set as the reply-to address. A separate email signup uses the same email route.
- Made every page link to an estimate request, so the next step is always one click away.
Outcomes
- 01
Launched on the client's own domain with the home, about, founder, rug care, gallery, archive and contact pages.
- 02
Estimate requests arrive in the shop inbox with the customer's photos attached and a direct reply-to.
- 03
Lighthouse audit on 21 October 2026: SEO 100, Best practices 100 and Accessibility 96 on both desktop and mobile.
- 04
The collection pages are in place, ready for stock when it is.
Stack
- Next.js
- React
- TypeScript
- Tailwind CSS
- Resend
- Vercel